Mr. Atir Idrees is the GM of “Right Choice”, a chain of grocery stores (Kirana stores) in Karachi, whose sole purpose is to provide the consumer with products at optimal cost. He has completed a BSc in Accounting and Finance from IBA and was a Merit Scholarship holder. The “Right Choice” project is a non-profit one and not based on charity money. It started in September 2020 with only three stores. Currently, by the grace of Allah (swt), Mr. Atir owns five stores. He has also decided to initiate “Right Choice” card system, which would enable the person who has the card to purchase goods of their choice from them with ease. After learning about his feats, Hiba wished to learn more about his endeavours.
We asked Mr. Atir how he thought of this idea to help the common people. He replied that due to the Corona Virus pandemic, many people had suffered from the sky-high prices of daily necessities – in some areas, the prices were inflated by nearly 40%, which made it extremely hard to get by. He started ‘Rashan drives’ to provide for the people of suburb areas, who were affected the most. The drives had been successful earlier, and he had sold off nearly 15,000 rations. During this time, however, he observed that not everyone was willing to take the rations – for example, the vast majority of the ‘Safaid Posh Log’, the people who found it difficult to make their ends meet, yet refused to ask for assistance from other people out of self-respect.
Mr. Atir decided to open a chain of mom-and-pop stores in areas such as Liyari, Nazimabad, and Orangi town and sell the goods at an at-cost price to relieve some of their burdens. He found that their customers came from very varied backgrounds: some came by walking 10-20 km, some worked as Careem drivers, and some would even purchase the goods on a loan basis. These people needed the rations, but wanted to purchase them with the little money they had than queuing up to get them for free.
This is an excerpt from the print issue.
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