Face it or Fake it


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Umm Amal

Latest posts by Umm Amal (see all)

face it or fake it

People don’t fret too much about the amount of fabric covering their bodies. But they do worry sick about the make-up that conceals their face.

The billion dollar industry of cosmetics and dermatology products rests on the self-consciousness of women in particular but men are fast catching up as well. What are the common tag lines?

  • “Enhance your beauty.” (If I am beautiful, why do I need to enhance it?)
  • “Look naturally beautiful.” (So you mean to say I am ugly otherwise?)
  • “Feel confident.” (My confidence is wired to your shampoo and lipstick? Heaven help me!)

But the problem is that the standards of the world keep changing. Light is in, dark is out. Ultra-thin is in, normal thin is out. Wavy is in, straight is out. Phew! It’s impossible to catch up, let alone enjoy the moment.

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